What is Click to Pay?
Click to Pay offers a simple and secure checkout experience, giving your customers instant access to their preferred payment cards without the need to enter payment details at checkout.
Designed to increase conversions, Click to Pay offers the latest in payment security, leveraging the EMVco industry standard, think of Click to Pay like Chip and Pin but for eCommerce.
Click to Pay offers a simple and secure payment experience
- Increase approval rates and reduce fraud
- Boost conversion with a smooth payment experience
- Click to Pay is embedded directly into your Cashflows payment page, removing interruptions to the customer journey
- All through a single integration that works across networks and consumer devices
How does Click to Pay work?
Once a customer has signed up and stored their preferred cards, they will no longer need to enter card details at the checkout or sign up to your website.
Customers select the Click to Pay button, which will recognise who they are and provide them a choice of saved cards. When card details are enrolled into Click to Pay, this can lead to better approval rates, which means improved conversion.
For your business it means:
Increase approvals, conversions and reduce fraud by securing guest checkout through tokenisation and removing interruptions to the customer journey
A single, simple integration that works across networks and your customer's devices, offering a streamlined experience embedded directly into your website checkout flow
Intelligent user recognition for faster checkout with intuitive registration at both the merchant website or via the mobile banking app
Click to Pay in Numbers
increase in approval rates for tokenised transactions compared to PAN transactions 1
average reduction in checkout time with Click to Pay v online websites 2
Up to 93% checkout conversion 3
For your customers it means:
Hassle-free checkout using intelligent recognition
Removing the need to enter payment details or passwords
Increased security and confidence paying online
Card details are not shared with the merchant
A singe profile for all payment cards
protected by your bank, with just one enrolment, providing greater choice at checkout
Ease of registration via the mobile banking app
Providing added trust and assurance
Fast, intuitive and seamless payments
That work across any device or browser
Let’s get started
Merchants using the Cashflows Hosted Payment Page will have Click to Pay automatically added to their journey free of charge! You don't need to do anything.
If you are a partner using Cashflows Gateway, your merchants and their customers can begin experiencing the great benefits above right away.
This feature will be added to the JS Library soon.
If you do not want Click to Pay to be added, just get in contact
1Mastercard Datawarehouse. Benchmarked 2021 sample of MDES for Merchants EU customers on CNP first attempt transaction
2PYMNTS.com, Buy button report, US, 2021 *for new user enrollment . YMNTS.com, Checkout Conversion Index, US, Q1 2021
3Mastercard Datawarehouse. Benchmarked 2021 sample of MDES for Merchants customers on CNP first attempt transaction.