---
title: Partnering in payments with sector specialists
description: Demand for seamless online experiences has seen huge growth in software specialists, offering unique solutions to specific sector challenges in verticals like healthcare, financial services and automotive. Always simple to deliver through APIs and plug-ins, they provide added value, functionality and enhanced experiences to users.  Many software providers are now introducing payments into their customer journey, an opportunity accelerated by the huge swing to digital and contact free purchase and payments created by COVID-19.
image: https://www.cashflows.com/hubfs/Cashflows_February2021/Images/CF184%20Brand%20Wrap%20Francesco%20Tirelli%201200x627%20(4).jpg
---

[![blue_logo](https://www.cashflows.com/hs-fs/hubfs/Blog%20images/Blog%20Images%202021/blue_logo.png?width=143&height=26&name=blue_logo.png) ](https://www.cashflows.com)

- Products
  
    - [ Payment Processing ](https://www.cashflows.com/solutions/payment-processing)
      
      ![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)
      
      #### [Payment Processing](https://www.cashflows.com/solutions/payment-processing)
      
      Fast, secure, easy - card processing to support your business
      
      
      
      
      
      
      
      #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement)
      
      
      
      #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)
      
      
      
      #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout)
      
      
      
      #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure)
      
      
      
      #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens)
    - [ In-Person Payments ](https://www.cashflows.com/solutions/point-of-sale)
      
      ![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)
      
      #### [In-Person Payments](https://www.cashflows.com/solutions/point-of-sale)
      
      All you need for taking card payments in person
      
      
      
      
      
      
      
      #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)
      
      
      
      #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)
      
      
      
      #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)
      
      
      
      #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine)
      
      
      
      #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine)
      
      
      
      #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine)
      
      
      
      #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines)
    - [ Payment Gateway ](https://www.cashflows.com/solutions/online-payments)
      
      ![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### [Payment Gateway](https://www.cashflows.com/solutions/online-payments)
      
      Start taking payments online today
      
      
      
      
      
      
      
      #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)
      
      
      
      #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)
      
      
      
      #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)
      
      
      
      #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)
      
      
      
      #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)
    - [ Fast Onboarding ](https://www.cashflows.com/solutions/fast-onboarding)
      
      ![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### [Fast Onboarding](https://www.cashflows.com/solutions/fast-onboarding)
      
      A game-changing tool that puts you in control of your customer applications
    - [ Omnichannel ](https://www.cashflows.com/solutions/omnichannel)
      
      ![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### [Omnichannel](https://www.cashflows.com/solutions/omnichannel)
      
      Take payments wherever your customers shop
    - [ Cashflows Advance ](https://www.cashflows.com/solutions/cashflows_advance)
      
      ![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)
      
      #### [Cashflows Advance](https://www.cashflows.com/solutions/cashflows_advance)
      
      Alternative business financing
    - [ Solutions for sectors ](https://www.cashflows.com/solutions/solutions-for-sectors)
      
      ![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### [Solutions for sectors](https://www.cashflows.com/solutions/solutions-for-sectors)
      
      Your industry supported with card payments
      
      
      
      
      
      
      
      #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)
      
      
      
      #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)
      
      
      
      #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)
      
      
      
      #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)
      
      
      
      #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)
- [Partner with us ](https://www.cashflows.com/solutions/partnership-opportunities)
- [Shift ](https://www.cashflows.com/shift)
- About
- Resources
- Support
- [Developers ](https://developer.cashflows.com/)

[ Login ](https://www.cashflows.com/login)

[ Contact sales ](https://www.cashflows.com/contact)

****

- Products
  
    - [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)
      
      #### Payment Processing
      
      Fast, secure, easy - card processing to support your business
      
      
      
      
      
      ](https://www.cashflows.com/blog/partnering-in-payments-with-sector-specialists#Payment-Processing)
    - [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)
      
      #### In-Person Payments
      
      All you need for taking card payments in person
      
      
      
      
      
      ](https://www.cashflows.com/blog/partnering-in-payments-with-sector-specialists#In-Person-Payments)
    - [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### Payment Gateway
      
      Start taking payments online today
      
      
      
      
      
      ](https://www.cashflows.com/blog/partnering-in-payments-with-sector-specialists#Payment-Gateway)
    - [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### Fast Onboarding
      
      A game-changing tool that puts you in control of your customer applications
      
      
      
      
      
      ](https://www.cashflows.com/solutions/fast-onboarding)
    - [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### Omnichannel
      
      Take payments wherever your customers shop
      
      
      
      
      
      ](https://www.cashflows.com/blog/partnering-in-payments-with-sector-specialists#Omnichannel)
    - [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)
      
      #### Cashflows Advance
      
      Alternative business financing
      
      
      
      
      
      ](https://www.cashflows.com/solutions/cashflows_advance)
    - [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### Solutions for sectors
      
      Your industry supported with card payments
      
      
      
      
      
      ](https://www.cashflows.com/blog/partnering-in-payments-with-sector-specialists#Solutions-for-sectors)
- Partner with us
- Shift
- About
- Resources
- Support
- [Developers ](https://developer.cashflows.com/)

[ Login ](https://www.cashflows.com/login)

[ Contact sales ](https://www.cashflows.com/contact)

 Back

[![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)

#### Payment Processing

Fast, secure, easy - card processing to support your business

](https://www.cashflows.com/solutions/payment-processing)

##### Features

#### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement)

#### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)

#### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout)

#### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure)

#### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens)

 Back

[![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)

#### In-Person Payments

All you need for taking card payments in person

](https://www.cashflows.com/solutions/point-of-sale)

##### Features

#### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)

#### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)

#### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)

#### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine)

#### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine)

#### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine)

#### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines)

 Back

[![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)

#### Payment Gateway

Start taking payments online today

](https://www.cashflows.com/solutions/online-payments)

##### Features

#### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)

#### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)

#### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)

#### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)

#### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)

 Back

[![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)

#### Fast Onboarding

A game-changing tool that puts you in control of your customer applications

](https://www.cashflows.com/solutions/fast-onboarding)

 Back

[![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)

#### Omnichannel

Take payments wherever your customers shop

](https://www.cashflows.com/solutions/omnichannel)

##### Features

 Back

[![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)

#### Cashflows Advance

Alternative business financing

](https://www.cashflows.com/solutions/cashflows_advance)

 Back

[![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)

#### Solutions for sectors

Your industry supported with card payments

](https://www.cashflows.com/solutions/solutions-for-sectors)

##### Features

#### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)

#### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)

#### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)

#### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)

#### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)

[![arow](https://www.cashflows.com/hubfs/Group%2021%20(3).svg)Explore our blog library](https://www.cashflows.com/blog)

[Leadership Blog](https://www.cashflows.com/blog/tag/leadership-blog)

# Partnering in payments with sector specialists.

![We're rpoud to always be open to ideas, to collaboration, to business. - Francesco Tirelli](https://www.cashflows.com/hubfs/Cashflows_February2021/Images/CF184%20Brand%20Wrap%20Francesco%20Tirelli%201200x627%20(4).jpg)

[By Francesco Tirelli](https://www.cashflows.com/blog/author/francesco-tirelli)

Demand for seamless online experiences has seen huge growth in software specialists, offering unique solutions to specific sector challenges in verticals like healthcare, financial services and automotive. Always simple to deliver through APIs and plug-ins, they provide added value, functionality and enhanced experiences to users. 

Many software providers are now introducing payments into their customer journey, an opportunity accelerated by the huge swing to digital and contact free purchase and payments created by COVID-19. 

In the healthcare sector, technology partners are already working with dentists, private health and surgery providers to offer a lending and credit facility which helps patients to pay for treatments. By integrating acquiring services into their specialist software, they can also provide patients with an opportunity to pay deposits, instalments or in full, using payment cards. As healthcare providers look to create reliable and safe ways for patients to pay, away from reception areas, encouraging contact-free online and telephone payments is an important risk management approach. 

The motor industry is in the midst of huge transformation, thanks to changes in consumer behaviour exacerbated by COVID-19. Dealerships have faced opening restrictions, economic uncertainty has supressed purchases and buyers are reluctant to meet face to face, so for the first time, car sale websites are seen as a growing, low-cost purchase channel. 

The result is a new opportunity – for taking full payments, deposits and instalments for vehicles online and by card. With payment processing embedded into existing software solutions provided by sector specialists, dealers can accept card payments with no further tech integration required. New use cases and technology are unfolding all the time, making this a hugely exciting industry to be part of and it will be fascinating to see how the major motor players respond.

Our Cashflows core brand values lend themselves well to partnering – we aim to do things differently, by treating every partner as unique and to focus our resources and technology on delivering solutions that solve the payments challenges our customers, and our partners’ customers, face every day. Working with specialist partners is second nature to the Cashflows team. We’re an organisation that is proud to always be open – to ideas, to collaboration, to business.

Our partner team is growing fast, recruiting experienced industry professionals who recognise that through our leadership, our technology and our agility, we have a powerful role to play and huge opportunity to win with partners.

If you’re a software provider, sales organisation or tech developer who wants to understand more about embedding the power of payments into your business and solutions, we’d love you to [get in touch](https://www.cashflows.com/contact). 

## Related Stories

[![The importance of payments partnership in 2024](https://www.cashflows.com/hubfs/Partnerships%202024%20image.jpg)

Leadership Blog

## The importance of payments partnership in 2024

As technology continues to redefine the way we conduct financial transactions, understanding the ...

](https://www.cashflows.com/blog/the-importance-of-payments-partnership-in-2024)

[![What can we expect from payments in 2024?](https://www.cashflows.com/hubfs/2024%20predicitions%20post.jpg)

Leadership Blog

## What can we expect from payments in 2024?

If I had to pick my main takeaway from 2023, it would be the importance of maintaining access to ...

](https://www.cashflows.com/blog/what-can-we-expect-from-payments-in-2024)