--- title: "Checking out checkouts: What is a Hosted Payment Page (HPP)?" description: What is a Hosted Payment Page (HPP), and how does it improve your online checkout process and your customers' experience? Find out in this week's blog. image: https://www.cashflows.com/hubfs/Checking%20out%20Chekouts%20blog%201.jpg --- [![blue_logo](https://www.cashflows.com/hs-fs/hubfs/Blog%20images/Blog%20Images%202021/blue_logo.png?width=143&height=26&name=blue_logo.png) ](https://www.cashflows.com) - Products - [ Payment Processing ](https://www.cashflows.com/solutions/payment-processing) ![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### [Payment Processing](https://www.cashflows.com/solutions/payment-processing) Fast, secure, easy - card processing to support your business #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement) #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater) #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout) #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure) #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens) - [ In-Person Payments ](https://www.cashflows.com/solutions/point-of-sale) ![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### [In-Person Payments](https://www.cashflows.com/solutions/point-of-sale) All you need for taking card payments in person #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3) #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se) #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix) #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine) #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine) #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine) #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines) - [ Payment Gateway ](https://www.cashflows.com/solutions/online-payments) ![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### [Payment Gateway](https://www.cashflows.com/solutions/online-payments) Start taking payments online today #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout) #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal) #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link) #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal) #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay) - [ Fast Onboarding ](https://www.cashflows.com/solutions/fast-onboarding) ![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### [Fast Onboarding](https://www.cashflows.com/solutions/fast-onboarding) A game-changing tool that puts you in control of your customer applications - 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[Partner with us ](https://www.cashflows.com/solutions/partnership-opportunities) - [Shift ](https://www.cashflows.com/shift) - About - Resources - Support - [Developers ](https://developer.cashflows.com/) [ Login ](https://www.cashflows.com/login) [ Contact sales ](https://www.cashflows.com/contact) **** - Products - [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### Payment Processing Fast, secure, easy - card processing to support your business ](https://www.cashflows.com/blog/checking-out-checkouts-what-is-a-hosted-payment-page-hpp#Payment-Processing) - [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### In-Person Payments All you need for taking card payments in person ](https://www.cashflows.com/blog/checking-out-checkouts-what-is-a-hosted-payment-page-hpp#In-Person-Payments) - [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### Payment Gateway Start taking payments online today ](https://www.cashflows.com/blog/checking-out-checkouts-what-is-a-hosted-payment-page-hpp#Payment-Gateway) - [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### Fast Onboarding A game-changing tool that puts you in control of your customer applications ](https://www.cashflows.com/solutions/fast-onboarding) - [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg) #### Omnichannel Take payments wherever your customers shop ](https://www.cashflows.com/blog/checking-out-checkouts-what-is-a-hosted-payment-page-hpp#Omnichannel) - [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg) #### Cashflows Advance Alternative business financing ](https://www.cashflows.com/solutions/cashflows_advance) - [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg) #### Solutions for sectors Your industry supported with card payments ](https://www.cashflows.com/blog/checking-out-checkouts-what-is-a-hosted-payment-page-hpp#Solutions-for-sectors) - Partner with us - Shift - About - Resources - Support - [Developers ](https://developer.cashflows.com/) [ Login ](https://www.cashflows.com/login) [ Contact sales ](https://www.cashflows.com/contact) Back [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### Payment Processing Fast, secure, easy - card processing to support your business ](https://www.cashflows.com/solutions/payment-processing) ##### Features #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement) #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater) #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout) #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure) #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens) Back [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### In-Person Payments All you need for taking card payments in person ](https://www.cashflows.com/solutions/point-of-sale) ##### Features #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3) #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se) #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix) #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine) #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine) #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine) #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines) Back [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### Payment Gateway Start taking payments online today ](https://www.cashflows.com/solutions/online-payments) ##### Features #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout) #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal) #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link) #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal) #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay) Back [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### Fast Onboarding A game-changing tool that puts you in control of your customer applications ](https://www.cashflows.com/solutions/fast-onboarding) Back [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg) #### Omnichannel Take payments wherever your customers shop ](https://www.cashflows.com/solutions/omnichannel) ##### Features Back [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg) #### Cashflows Advance Alternative business financing ](https://www.cashflows.com/solutions/cashflows_advance) Back [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg) #### Solutions for sectors Your industry supported with card payments ](https://www.cashflows.com/solutions/solutions-for-sectors) ##### Features #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail) #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance) #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services) #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets) #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows) [![arow](https://www.cashflows.com/hubfs/Group%2021%20(3).svg)Explore our blog library](https://www.cashflows.com/blog) [Insights](https://www.cashflows.com/blog/tag/insights) [Featured](https://www.cashflows.com/blog/tag/featured) # Checking out checkouts: What is a Hosted Payment Page (HPP)? ![woman on computer at home; online checkouts; payments page; hosted payments page; HPP; ecommerce; online shopping; customer experience](https://www.cashflows.com/hubfs/Checking%20out%20Chekouts%20blog%201.jpg) [By Cashflows Press Team](https://www.cashflows.com/blog/author/cashflows-press-team) A Hosted Payment Page (HPP) is a payment page located outside your website and managed by your payments provider. The HPP is embedded into your checkouts process at the point of payment in order to capture customer card details and facilitate the transaction. By using a HPP, your customers’ payments remain secure, as no customer card data ever touches your own systems, meaning compliance is easy for your business and the risk of fraud is minimised. HPPs can be implemented in several different ways, which affects ease of implementation along with how customisable you can make your checkouts. If you chose to implement your HPP through the most common route, using a redirect, you can expect minimal development work being needed. Whilst this is the least customisable option for your checkout, your payments provider should give you the option to add your logos and customise colours and other branding elements easily, as well as enable you to update these as needed. This will help to ensure your checkout stays in keeping with the rest of your website, which is key to ensuring conversions and minimising cart abandonment. You should also be given flexibility over what payment methods and currency options you want to offer your customers, to provide your customers with the choices they expect. Implementing this, if utilising a redirect HPP, should be a case of very minimal development or even simply switching a button and having the additional features appear – making it incredibly easy for you to manage yourself. HPPs can also be integrated into your checkout using one iFrame or more iFrames that are embedded. This means the HPP sits in windows directly on your website. These require more development work but give you greater flexibility and customisation options. By embedding your HPP directly you avoid your customers having to go through a visible redirect. Redirects can often lead to cart abandonment as customers become concerned over being redirected to a third party and worry that their payment won’t be secure. Keeping your customers on your site for the entire checkout process also comes with other benefits. Post payment completion you can direct your customers to additional products (it’s even better if these suggestions are personalised to either the shopping history of that customer or a ‘people who purchased this also purchased…’ page). You can also add fields on the same page as your checkout to encourage customers to sign up to newsletters, to give them further information about the product or your business, or provide add-on offers that boost last minute purchases.   ##### Benefits of HPPs: - Simple integration and easy implementation, especially if using a redirect option - Security and compliance with the latest regulations, including PCI and 3DS2 that is entirely managed by your payments provider - Sleek, seamless checkouts with a range of payments choices, leading to higher conversion rates - New payments options are added and kept up to date for you (mobile payment methods, foreign currencies…) - Customisable to different extents depending on integration, depending on your business and customers’ needs ##### Downsides of HPPs: - If you decide to use a redirect HPP, customers are diverted away from your site to make their payments. This can sometimes lead to abandonment, as customers notice a change in web address or a discrepancy in design and worry that their transaction won’t be safe. - Less control, HPPs are not for every business type or model. By using a HPP no matter how modern or flexible you are giving some control away as you will not see all of the customer data that your business may need or wish to see.   Keep an eye out for the next part of our ‘Checking out checkouts series’ next week, which will be explaining an iFrame and how it can be used in the checkout process. ## Related Stories [![Selecting the best payment terminal for your business](https://www.cashflows.com/hubfs/IPP%20Blog.jpg) Insights Featured ## Selecting the best payment terminal for your business In-Person Payments Made Easy "When selecting a terminal for processing payments in your business, ... ](https://www.cashflows.com/blog/in-person-payments-made-easy) [![Strategies to enhance your checkout experience](https://www.cashflows.com/hubfs/ECEXP.jpg) Insights Featured ## Strategies to enhance your checkout experience In the world of eCommerce, a seamless checkout experience can be the difference between closing a ... ](https://www.cashflows.com/blog/enhance-your-checkout-experience)