Here at Cashflows, we’re always working on ways to help our customers and their developers integrate easily to their chosen eCommerce platform. The latest of these is our Magento plug-in which is currently in pilot. We would love you to take a look and test it out. We’re always ready to listen to feedback and to make improvements.
Over 15,000 websites in the UK use Magento, making it a big hit with eCommerce businesses. We’re also big fans of Magento, and here is why.
1. The community edition is free
As an Open Source platform, Magento is accessible. That means developers can explore and grow their skills while businesses can take advantage of a powerful and flexible CMS.
Being Open-Source has been key to the platform’s success. As developers have become more familiar with what Magento can do, they have chosen to build more sites using it – and so the community grows. It’s a beautiful cycle of collaboration. While the Magento Enterprise Edition offers even more enhanced functionality with a price tag, there is a lot to be said for what is available free of charge.
2. Designed for eCommerce
No wonder we like it, we have a lot in common. Unlike many website CMS platforms, Magento has been designed specifically to support eCommerce websites and set them up for success. The general feature list outlines a whole host of useful options for eCommerce businesses, that make it easy for website managers to design their experience and optimise sales, as well as perform the functional tasks of running an eCommerce site.
Related products for upselling, wish lists, bundles, tiered pricing, newsletters, and multiple currencies, with tax rates by location, there are so many useful features that give flexibility and control to developers and website management teams alike. And, of course, it’s a winner for businesses looking to grow through selling online.
3. It's SEO and SEM-friendly
One of the key features of Magento is that it’s search-friendly, providing the control and functionality that can help a website appear top in a search engine’s results. And for eCommerce businesses, this can be critical to success.
In a world where Google’s algorithm can make or break a business, Magento provides features that enable you to optimise and help your website compete. From access to metadata to full control over URLs and sitemaps, there are so many features that help websites optimise for search.
4. It's developer-centric
The Magento Community is Magento’s developer partner forum: a place for collaboration that lets developers learn, contribute, master, and innovate. It means there are resources and support on every aspect of working with the CMS, so eCommerce sites can benefit from a raft of developer expertise on every topic.
There are also a huge number of developer-built integrations on the Magento Marketplace and ready for eCommerce sites to use. Plug-ins make it easy for developers to connect and set up quickly and enable businesses to automate their processes.
5. Mobile optimisation for your site
And finally, it’s mobile-centric. While this might be considered a hygiene factor, it’s also really important. These days around 60% of online purchases are made on a mobile device and, if you factor in browsing into your conversion funnel, the importance of mobile friendliness and optimisation for your site is a must-have.
Magento supports responsive websites, with resizing of images and video, and HTML5 to help enhance the experience on mobile. But more than that, there’s also a progressive web application (PWA) to help developers deliver an app-like shopping experience on mobile to help eCommerce businesses increase conversion rates.
So, there it is. There are probably many more features of Magento that you might find useful, and we are sure to be writing about this again, but for now, those are our top reasons to use Magento as your eCommerce CMS. When our Magento plug-in is fully available, you’ll find it on the Magento Marketplace.