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Partnering for payment success

Ever thought about getting into payments to offer your customers an additional service? Here’s how

iso partnership

Maybe you’re a software platform, e-commerce shopping cart provider or accountancy platform. Payment is not your core business and you’re not looking to upscale CapEx or staff to make it so. However, enabling your customers to accept payments could be a great additional revenue stream and also increase customer ‘stickiness’.

Partnering with organisations to open up payment acceptance for them and their customers is a CashFlows’ speciality. Our ISO (independent sales organisation) model is one of our most popular partnership models.

ISOs explained

Under an ISO arrangement, you maintain the relationship with your customers, set pricing and support onboarding and customer service. We take care of the rest. That’s primarily the holding and settlement of funds through our Emoney license, regulated by the FCA. Plus the nuts and bolts of card acceptance through our membership of major international card schemes like Visa and Mastercard.

For you, that means no lengthy licensing headaches waiting for regulatory and/or card scheme approval. And little to no compliance or risk responsibilities. Our in-house teams take care of this, giving you great speed-to-market without having to grow your own experts.

Depending on your business model and in-house teams, you may already be set up to start working with us quickly. This turns on incremental revenue that you’re in a good position to service.

CashFlows partnership ethos

CashFlows has a long tradition of partnership and collaboration over the years we’ve been in business. We’ve dedicated partner managers and tried and tested processes to speed up contracting, onboarding etc.

This improves efficiency and cost-effectiveness for everyone. It also helps you maximise revenue by closing out the opportunities that you have worked hard to attain. After all, who wants less choice that costs more and takes longer?

Our partners tell us that they like our clarity on which sectors and merchants we support. But also our pragmaticism around risk and collateral requirements, which sets us apart from other acquirers.

What’s more, our modern, purpose-built technology stack allows us to make good on our promises from day one. We typically run development projects in three-week sprints, meaning we can be agile in terms of delivering towards specific partner requirements.

Want to know more?

It’s trite but true: partnership is greater than the sum of its parts. It drives real up-sides for both parties. The more payments you help facilitate for your customers, the happier they’ll be and the better you’ll do. It’s a virtuous circle with positive spill-over effects for our partnership, too.

To find out more about CashFlows ISO models or partnering with CashFlows generally, get in touch today.

Edward Ashton

Topics: Blogs, Press, ISO, Partnerships