Demand for seamless online experiences has seen huge growth in software specialists, offering unique solutions to specific sector challenges in verticals like healthcare, financial services and automotive. Always simple to deliver through APIs and plug-ins, they provide added value, functionality and enhanced experiences to users.
Many software providers are now introducing payments into their customer journey, an opportunity accelerated by the huge swing to digital and contact free purchase and payments created by COVID-19.
In the healthcare sector, technology partners are already working with dentists, private health and surgery providers to offer a lending and credit facility which helps patients to pay for treatments. By integrating acquiring services into their specialist software, they can also provide patients with an opportunity to pay deposits, instalments or in full, using payment cards. As healthcare providers look to create reliable and safe ways for patients to pay, away from reception areas, encouraging contact-free online and telephone payments is an important risk management approach.
The motor industry is in the midst of huge transformation, thanks to changes in consumer behaviour exacerbated by COVID-19. Dealerships have faced opening restrictions, economic uncertainty has supressed purchases and buyers are reluctant to meet face to face, so for the first time, car sale websites are seen as a growing, low-cost purchase channel.
The result is a new opportunity – for taking full payments, deposits and instalments for vehicles online and by card. With payment processing embedded into existing software solutions provided by sector specialists, dealers can accept card payments with no further tech integration required. New use cases and technology are unfolding all the time, making this a hugely exciting industry to be part of and it will be fascinating to see how the major motor players respond.
Our Cashflows core brand values lend themselves well to partnering – we aim to do things differently, by treating every partner as unique and to focus our resources and technology on delivering solutions that solve the payments challenges our customers, and our partners’ customers, face every day. Working with specialist partners is second nature to the Cashflows team. We’re an organisation that is proud to always be open – to ideas, to collaboration, to business.
Our partner team is growing fast, recruiting experienced industry professionals who recognise that through our leadership, our technology and our agility, we have a powerful role to play and huge opportunity to win with partners.
If you’re a software provider, sales organisation or tech developer who wants to understand more about embedding the power of payments into your business and solutions, we’d love you to get in touch.