---
title: Spring into Spring and give your online sales a boost
description: Whether your website needs a wake up or your sales are suffering check out our eCommerce tidy up tips and give your online business a boost to make sure you’re maximising online conversions.
image: https://www.cashflows.com/hubfs/Spring%20cleaning%202.jpg
---

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      #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)
      
      
      
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      #### [In-Person Payments](https://www.cashflows.com/solutions/point-of-sale)
      
      All you need for taking card payments in person
      
      
      
      
      
      
      
      #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)
      
      
      
      #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)
      
      
      
      #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)
      
      
      
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      ![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### [Payment Gateway](https://www.cashflows.com/solutions/online-payments)
      
      Start taking payments online today
      
      
      
      
      
      
      
      #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)
      
      
      
      #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)
      
      
      
      #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)
      
      
      
      #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)
      
      
      
      #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)
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      ![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### [Fast Onboarding](https://www.cashflows.com/solutions/fast-onboarding)
      
      A game-changing tool that puts you in control of your customer applications
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      ![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### [Omnichannel](https://www.cashflows.com/solutions/omnichannel)
      
      Take payments wherever your customers shop
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      ![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### [Solutions for sectors](https://www.cashflows.com/solutions/solutions-for-sectors)
      
      Your industry supported with card payments
      
      
      
      
      
      
      
      #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)
      
      
      
      #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)
      
      
      
      #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)
      
      
      
      #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)
      
      
      
      #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)
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****

- Products
  
    - [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)
      
      #### Payment Processing
      
      Fast, secure, easy - card processing to support your business
      
      
      
      
      
      ](https://www.cashflows.com/blog/spring-into-spring-and-give-your-online-sales-a-boost#Payment-Processing)
    - [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)
      
      #### In-Person Payments
      
      All you need for taking card payments in person
      
      
      
      
      
      ](https://www.cashflows.com/blog/spring-into-spring-and-give-your-online-sales-a-boost#In-Person-Payments)
    - [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### Payment Gateway
      
      Start taking payments online today
      
      
      
      
      
      ](https://www.cashflows.com/blog/spring-into-spring-and-give-your-online-sales-a-boost#Payment-Gateway)
    - [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### Fast Onboarding
      
      A game-changing tool that puts you in control of your customer applications
      
      
      
      
      
      ](https://www.cashflows.com/solutions/fast-onboarding)
    - [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### Omnichannel
      
      Take payments wherever your customers shop
      
      
      
      
      
      ](https://www.cashflows.com/blog/spring-into-spring-and-give-your-online-sales-a-boost#Omnichannel)
    - [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)
      
      #### Cashflows Advance
      
      Alternative business financing
      
      
      
      
      
      ](https://www.cashflows.com/solutions/cashflows_advance)
    - [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### Solutions for sectors
      
      Your industry supported with card payments
      
      
      
      
      
      ](https://www.cashflows.com/blog/spring-into-spring-and-give-your-online-sales-a-boost#Solutions-for-sectors)
- Partner with us
- Shift
- About
- Resources
- Support
- [Developers ](https://developer.cashflows.com/)

[ Login ](https://www.cashflows.com/login)

[ Contact sales ](https://www.cashflows.com/contact)

 Back

[![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)

#### Payment Processing

Fast, secure, easy - card processing to support your business

](https://www.cashflows.com/solutions/payment-processing)

##### Features

#### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement)

#### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)

#### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout)

#### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure)

#### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens)

 Back

[![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)

#### In-Person Payments

All you need for taking card payments in person

](https://www.cashflows.com/solutions/point-of-sale)

##### Features

#### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)

#### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)

#### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)

#### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine)

#### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine)

#### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine)

#### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines)

 Back

[![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)

#### Payment Gateway

Start taking payments online today

](https://www.cashflows.com/solutions/online-payments)

##### Features

#### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)

#### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)

#### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)

#### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)

#### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)

 Back

[![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)

#### Fast Onboarding

A game-changing tool that puts you in control of your customer applications

](https://www.cashflows.com/solutions/fast-onboarding)

 Back

[![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)

#### Omnichannel

Take payments wherever your customers shop

](https://www.cashflows.com/solutions/omnichannel)

##### Features

 Back

[![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)

#### Cashflows Advance

Alternative business financing

](https://www.cashflows.com/solutions/cashflows_advance)

 Back

[![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)

#### Solutions for sectors

Your industry supported with card payments

](https://www.cashflows.com/solutions/solutions-for-sectors)

##### Features

#### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)

#### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)

#### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)

#### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)

#### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)

[![arow](https://www.cashflows.com/hubfs/Group%2021%20(3).svg)Explore our blog library](https://www.cashflows.com/blog)

[Insights](https://www.cashflows.com/blog/tag/insights)

# Spring into Spring and give your online sales a boost

![](https://www.cashflows.com/hubfs/Spring%20cleaning%202.jpg)

[By Cashflows Press Team](https://www.cashflows.com/blog/author/cashflows-press-team)

Whether your website needs a wake up or your sales are suffering from the winter blues, check out our eCommerce tidy up tips and give your online business a boost to make sure you’re maximising online conversions, rather than cart abandonment:

 

#### **Think like a customer**

Before you change anything on your site, test drive your browsing and shopping experience to see how things are working. To do this properly, choose a couple of your most frequent visitor scenarios and walk through them as if you were a customer. Whilst you do, compare your site to that of your favourite websites and brands to see if the experience is equally as good.

You might be looking to buy a specific item, so make sure you can find it easily by searching, that the images and description keep you interested, and that it’s easy to select and put into your basket. Conversely, your customers might not know what they want to buy, so check out your home page and make sure it’s exciting to look at and draws attention to your best sellers. Click on links and make sure they go to the right places – nothing destroys confidence like a 404-error page. Check that your loading times are not too long and that the website is accessible on numerous devices, whilst still looking just as good as it does on your laptop.

You could also consider using a third-party tester, for example a friend from outside the business, who shops a lot online – they will be able to spot things you might not have and offer some constructive feedback. Alternatively you could use third party testing tools to really dig into your website health.

 

**Focus on the journey as a whole**

Once you have items in your basket, check out. Not part way, but right to the end. Pay attention to how much data you ask your customers to share with you – is it too demanding, does it all feel relevant and necessary? When it comes to paying, do you get the options you expect, and does it feel painless or are there too many steps? Once you’ve paid, look hard at your order confirmation messages – make sure you say thank you, set the right expectations about delivery, make it clear how customers can contact you.

 

#### **Encourage repeat customers**

It doesn’t stop there because at this point, you’re still a customer waiting to be impressed. Review any follow up emails you’re sent and when they arrive, ask yourself if they set the right tone, and give you the information you needed? Overall, did you feel in control and comfortable throughout the buying process?

Regularly carrying out this kind of user testing will give you a list of things you can improve. Keeping on top of this action log means continual improvement for your business. And the chances are, your customers will thank you by coming back for more.

 

 

 

 

 

 

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