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How to make payments integrations easier for your business

4.04.2024

Pain points series; irritated by integration; integrating payments; payments systems; payments solutions; fintech

After building a business and creating an exceptional product or service, accepting payments should be the easy part. However, integrating payment systems can often be complex, time-consuming, and incredibly frustrating, particularly if you’re trying to integrate into multiple systems or other solutions, such as accounting or stock tracking software.

The last thing you want is a technical hurdle stopping customers from completing a transaction, creating failed payments, or resulting in downtime and corresponding losses.

But how can you ensure that integration into a new payment system is as seamless as possible?

 
The integration headache

Problems associated with integrating a payment system can often involve:

Technical Jargon: API keys, SDKs, security protocols – the language of payments can feel like a foreign tongue.

Developer Dependence: Relying on your development team for integration can slow things down, especially for smaller businesses.

Hidden Costs: Unexpected fees associated with integrations can eat into your profit margins.

 

The path to payment harmony

Here's what to look for to make the integration process as simple as possible for your business:

Plug-and-Play Solutions: Many payments providers offer pre-built integrations with popular platforms like OpenCart, BigCommerce, and WooCommerce. This allows you to simply connect your account and start accepting payments with minimal technical hassle.

Clear Documentation: Ensure your new provider can give you comprehensive guides and tutorials written in plain English, so even non-technical users can navigate the integration process.

Videos and Demos: Often payment providers have videos or offer demos of their solutions either before or during the boarding process. This can help to ensure you can start using your new payments system straight away, whilst ensuring you are maximising its potential and getting the most value form it.

Dedicated Support: The importance of having a support team on hand should you encounter any problems cannot be overstated. Ensure you have an account manager that can answer your questions and guide you through any technical bumps in the road.

Transparent Pricing: No hidden fees. Check that your payments provider’s pricing structure is clear and upfront, so you can budget accordingly.

 

Bonus tip: Choosing the right payment partner

Not all payment providers are created equal. Here are some key things to look for when choosing a partner to streamline your integrations:

A Wide Range of Integrations: Does the provider offer integrations with the platforms you use?

Security & Compliance: Ensuring PCI compliance is crucial. Choose a provider with robust security measures.

Scalability: Will the solution grow with your business? Look for a provider offering flexible options.

At Cashflows we believe accepting payments should be a seamless experience that empowers your business to thrive. With our commitment to user-friendly integrations and exceptional support, we're here to help you remove the friction and focus on what you do best – running your business. Get in touch here to find out more.