--- title: "Customer-first: How do you create meaningful in-person experiences?" description: As we shift back to in-person buying, customers expect the seamless experiences they encounter online to be matched. Find out how in this week's blog. image: https://www.cashflows.com/hubfs/in-person%20experiences.jpg --- [![blue_logo](https://www.cashflows.com/hs-fs/hubfs/Blog%20images/Blog%20Images%202021/blue_logo.png?width=143&height=26&name=blue_logo.png) ](https://www.cashflows.com) - Products - [ Payment Processing ](https://www.cashflows.com/solutions/payment-processing) ![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### [Payment Processing](https://www.cashflows.com/solutions/payment-processing) Fast, secure, easy - card processing to support your business #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement) #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater) #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout) #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure) #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens) - [ In-Person Payments ](https://www.cashflows.com/solutions/point-of-sale) ![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### [In-Person Payments](https://www.cashflows.com/solutions/point-of-sale) All you need for taking card payments in person #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3) #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se) #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix) #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine) #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine) #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine) #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines) - [ Payment Gateway ](https://www.cashflows.com/solutions/online-payments) ![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### [Payment Gateway](https://www.cashflows.com/solutions/online-payments) Start taking payments online today #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout) #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal) #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link) #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal) #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay) - [ Fast Onboarding ](https://www.cashflows.com/solutions/fast-onboarding) ![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### [Fast Onboarding](https://www.cashflows.com/solutions/fast-onboarding) A game-changing tool that puts you in control of your customer applications - [ Omnichannel ](https://www.cashflows.com/solutions/omnichannel) ![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg) #### [Omnichannel](https://www.cashflows.com/solutions/omnichannel) Take payments wherever your customers shop - [ Cashflows Advance ](https://www.cashflows.com/solutions/cashflows_advance) ![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg) #### [Cashflows Advance](https://www.cashflows.com/solutions/cashflows_advance) Alternative business financing - [ Solutions for sectors ](https://www.cashflows.com/solutions/solutions-for-sectors) ![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg) #### [Solutions for sectors](https://www.cashflows.com/solutions/solutions-for-sectors) Your industry supported with card payments #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail) #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance) #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services) #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets) #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows) - [Partner with us ](https://www.cashflows.com/solutions/partnership-opportunities) - [Shift ](https://www.cashflows.com/shift) - About - Resources - Support - [Developers ](https://developer.cashflows.com/) [ Login ](https://www.cashflows.com/login) [ Contact sales ](https://www.cashflows.com/contact) **** - Products - [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### Payment Processing Fast, secure, easy - card processing to support your business ](https://www.cashflows.com/blog/customer-first-how-do-you-create-meaningful-in-person-experiences#Payment-Processing) - [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### In-Person Payments All you need for taking card payments in person ](https://www.cashflows.com/blog/customer-first-how-do-you-create-meaningful-in-person-experiences#In-Person-Payments) - [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### Payment Gateway Start taking payments online today ](https://www.cashflows.com/blog/customer-first-how-do-you-create-meaningful-in-person-experiences#Payment-Gateway) - [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### Fast Onboarding A game-changing tool that puts you in control of your customer applications ](https://www.cashflows.com/solutions/fast-onboarding) - [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg) #### Omnichannel Take payments wherever your customers shop ](https://www.cashflows.com/blog/customer-first-how-do-you-create-meaningful-in-person-experiences#Omnichannel) - [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg) #### Cashflows Advance Alternative business financing ](https://www.cashflows.com/solutions/cashflows_advance) - [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg) #### Solutions for sectors Your industry supported with card payments ](https://www.cashflows.com/blog/customer-first-how-do-you-create-meaningful-in-person-experiences#Solutions-for-sectors) - Partner with us - Shift - About - Resources - Support - [Developers ](https://developer.cashflows.com/) [ Login ](https://www.cashflows.com/login) [ Contact sales ](https://www.cashflows.com/contact) Back [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg) #### Payment Processing Fast, secure, easy - card processing to support your business ](https://www.cashflows.com/solutions/payment-processing) ##### Features #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement) #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater) #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout) #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure) #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens) Back [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg) #### In-Person Payments All you need for taking card payments in person ](https://www.cashflows.com/solutions/point-of-sale) ##### Features #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3) #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se) #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix) #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine) #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine) #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine) #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines) Back [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg) #### Payment Gateway Start taking payments online today ](https://www.cashflows.com/solutions/online-payments) ##### Features #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout) #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal) #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link) #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal) #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay) Back [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg) #### Fast Onboarding A game-changing tool that puts you in control of your customer applications ](https://www.cashflows.com/solutions/fast-onboarding) Back [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg) #### Omnichannel Take payments wherever your customers shop ](https://www.cashflows.com/solutions/omnichannel) ##### Features Back [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg) #### Cashflows Advance Alternative business financing ](https://www.cashflows.com/solutions/cashflows_advance) Back [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg) #### Solutions for sectors Your industry supported with card payments ](https://www.cashflows.com/solutions/solutions-for-sectors) ##### Features #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail) #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance) #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services) #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets) #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows) [![arow](https://www.cashflows.com/hubfs/Group%2021%20(3).svg)Explore our blog library](https://www.cashflows.com/blog) [Insights](https://www.cashflows.com/blog/tag/insights) # Customer-first: How do you create meaningful in-person experiences? ![](https://www.cashflows.com/hubfs/in-person%20experiences.jpg) [By Cashflows Press Team](https://www.cashflows.com/blog/author/cashflows-press-team) No matter the industry, Covid-19 changed how business was conducted, driving technological innovation and online experiences and, often, making things smoother and more convenient for customers. As we shift back to in-person interactions when buying, customers now expect the seamless and personalised experiences they encounter online to be matched. Moreover, as purchasing anything, from everything from shoes to insurance, has increasingly not needed to occur in-person, these interactions have become more of a novelty. As many businesses attempted to entice people back into shops, restaurants, theatres, and other physical locations post-Covid lockdowns, they often went above and beyond in terms of creating an interesting and unique customer experience1. This novelty factor and the emphasis on making in-person experiences special means that there is increasing pressure on businesses to step up their game in physical locations. Customers are more likely to be unsatisfied with slow terminals, long lines, and lack of consistency across in-person, online, and in-app experiences when they could have had a better experience staying at home and buying online2. Unfortunately, this does not mean that businesses can scale back physical presence and encourage customers to use online methods that are slicker, as for industries such as financial services, customers trust companies with a physical presence far more than those that are online only3. Instead, businesses need to focus on translating the convenience and ease of online to their in-person customer interactions. ###### So, how do you do this?   ##### 1. Consistency  Consistency is key to the customer experience, and as businesses evolve to offer the omnichannel experiences people now expect, this is something that needs to stay top of mind4. Businesses need to be providing the same easy checkouts, range of options, and seamless service that their customers have come to expect shopping online or in-apps5. This also needs to be implemented uniformly, from the cards that are accepted to the consistency of branding and feel. It’s often worth placing yourself in the customers' shoes, going through the motions of the end-to-end customer experience across all your company’s channels.   ##### 2. Experiences that spark joy Consumers now expect experiences that stand out. They want to go to places that spark excitement and joy because, if they don’t, why bother leaving the house - they could instead just go online. The benefits of encouraging customers to go to a physical location to engage with your brand are also important, with customers trusting brands with physical locations more and having greater brand loyalty to businesses they feel are exciting, in line with their personal views, and bringing something new6. This could be through creating amazing physical spaces, offering exciting new technology (more on that below!), and providing personalisation through building customer profiles, so that your clients feel wanted and special at an individual level.   ##### 3. Technology Fortunately, with the developments in technology over the past four years, from AI to payments tech, providing consistency and sparking joy becomes a lot easier. Take, for example, retail's use of interactive mirrors in changing rooms that allow customers to request different sizes, see different colours and stock options, or wishlist items so that they can then buy them online later on. Whilst this is cutting-edge tech that can’t be applied across other industries, it is well worth engaging with the latest in tech within your own industry to ensure you’re staying up-to-date with competitors or even superseding them and providing better experiences through innovation. Tech not only makes experiences better for customers but also better for you. Changes as small as implementing touch-screen smart terminals mean being able to synch up multiple systems by adding apps, ensuring all your transaction data is captured and analysed in real time. Not only will your checkouts look slicker and be more mobile to impress your customers, but you can reap very real benefits in the background. ###### How Cashflows can help: At Cashflows, we’re all about tech, particularly home-grown tech that does exactly what you want it to do and that’s perfected by our people. We prioritise offering our customers the cutting-edge payments tech they need that works across all their channels and offers their own customers choice, consistency, and seamless checkouts. All of our solutions also integrate into one dashboard, meaning it’s easy for you to control the options you’re giving your customers, as well as getting a full real-time view of your transaction data. So, if you’re looking to provide incredible checkouts both at your [physical locations](https://www.cashflows.com/solutions/payments-in-person) and [online](https://www.cashflows.com/solutions/online-payments), [contact us ](https://www.cashflows.com/contact)to learn about our latest innovations.   --- Sources: 1 [Cashflows](https://www.cashflows.com/blog/a-new-age-of-shopping-how-in-person-retail-has-changed-post-pandemic) 2 [Mindful Shopper Research](https://www.cashflows.com/whitepaper/mindful-shopper?hsCtaTracking=b5175cb3-2542-4ae5-8679-6910988f641f%7C2f362c21-734a-467d-a58a-60e0ef115ccd)  3 [Finextra](https://www.finextra.com/blogposting/20108/omnichannel-vs-multichannel-lending-how-to-expand-customer-base?_ga=2.78302612.1425353300.1667477673-1563465100.1663668666)  4 [Fintech Finance News](https://ffnews.com/thought-leader/whitepaper/creating-an-omnichannel-digital-experience-for-insurance-companies/)  5 [IMRG x Cashflows at the Ecommerce Expo](https://www.youtube.com/watch?v=kx3OfGbkF6o) 6 [Mindful Shopper Research](https://www.cashflows.com/whitepaper/mindful-shopper?hsCtaTracking=b5175cb3-2542-4ae5-8679-6910988f641f%7C2f362c21-734a-467d-a58a-60e0ef115ccd)  ## Related Stories [![Selecting the best payment terminal for your business](https://www.cashflows.com/hubfs/IPP%20Blog.jpg) Insights ## Selecting the best payment terminal for your business In-Person Payments Made Easy "When selecting a terminal for processing payments in your business, ... ](https://www.cashflows.com/blog/in-person-payments-made-easy) [![Strategies to enhance your checkout experience](https://www.cashflows.com/hubfs/ECEXP.jpg) Insights ## Strategies to enhance your checkout experience In the world of eCommerce, a seamless checkout experience can be the difference between closing a ... ](https://www.cashflows.com/blog/enhance-your-checkout-experience)