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Getting the most from your payments partner


choosing the right partner is key to delivering a seamless checkout and the right user experience for your clients to maximise transaction conversion. - Brad Palmer, Head of partners at Cashflows

Choosing a payments partner isn’t easy, particularly when you provide a whole ecosystem to make the lives of your customers easier. Whilst it’s just one part of the services you offer, payments are incredibly important to the experience of both your customer and the end customer. Things like fast and easy checkouts and multiple payment options make a huge difference when it comes to conversion rates and making sales, whilst understanding and utilising payments data is key to successfully growing a business. Having a partner that can make things simple, seamless, and tailored to your needs is therefore key, providing you with the support you need to give your customers what they deserve.

We asked one of our leading payments experts, Brad Palmer, Head of Partners at Cashflows, some key questions about how you can make sure you’re getting the most from your payments partner for your business:

Why is choosing the right payments partner so important?

Your payments partner is an extension of your business. Whether you are a Merchant, a System Integrator, or a software vendor, choosing the right partner is key to delivering a seamless checkout and the right user experience for your clients to maximise transaction conversion.

What are the most important things to consider when looking for a payments partner?

There are a number of elements to consider when choosing a payments partner, from technical capability that includes Flexible API-based solutions and the latest payment methods, such as Apple pay and Google Pay, to client onboarding and account management.

Perhaps most importantly, you need a trusted partner that is ‘easy’ to do business with. A strong team of payments experts that understand your needs, with a collaborative approach to partnerships, is key to establishing a successful working relationship and ensures that you can rely on them to have your requirements met.
Flexible commercial models are also necessary to ensuring your solutions are perfectly tailored to your individual business and are helping you achieve your goals.

What typically makes a partner want to switch providers?

Whilst commercials are always important in choosing a partner, the biggest drivers to selecting a new payments partner are typically technology, relationship, and cultural fit. It doesn’t matter what the commercial terms are if the solution doesn’t work or you can’t build trust and a great working relationship.

How do we help businesses achieve their goals?

Businesses choose Cashflows for our collaborative approach to relationships. We aim to work closely with our partners to understand their needs and make doing business easy. From supporting integration to client onboarding and ongoing relationship management, supporting our partners and their clients along the way is hugely important to us.

Interested in learning more about what we offer our partners? Contact us here.