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Cashflows Adds Further Industry Heavyweights to Leadership Team


New Product Hires Build on Existing Strengths to Enable Cashflows’ Continued Growth

London, 20th May 2021: Cashflows, the platform that makes it easy for merchants to accept payments, today announces two additions to its leadership team to support its ambitious growth strategy. Ron Shteinberg joins as Senior Director of Product Delivery and Gary Allinson as Head of Product go-to-market for Marketplace, Independent Software Vendors (ISVs) and Payment Facilitators (PayFac).

Ron Shteinberg is a highly experienced product delivery leader in financial services having led product and engineering teams at Capitalflow, Wonga and Newable. He has a track record of establishing successful and agile ways of working between product and tech teams underpinning the fast, continuous release of new product features and functionality.

Gary Allinson is a payments specialist with a passion for developing merchant-led, innovative solutions and payment services. He joins us from Visa where he was responsible for developing product propositions and strategic partnerships, and prior to this worked with Sage, Worldpay and RBS in product solution and GTM roles.
Gary joins Cashflows responsible for development and delivery of product capability and market offering for platform channels including marketplace, ISV and PayFacs.

The news follows an impressive period of growth for the business, with new product launches including their Anytime Settlement solution, which enables businesses to access funds in a matter of hours following a transaction, and a number of new key hire appointments including Iain Craig, Chief Risk Officer and Francesco Tirelli, Chief Customer Officer.

Helen Smith, COO at Cashflows, comments: “The depth of knowledge and understanding of the payments and financial technology sectors that Ron and Gary offer complements and builds upon our existing strengths. Ron and Gary will each play a significant role in driving growth and scale across all our go-to-market channels, helping us to develop innovative and relevant products that our customers will want tomorrow, today.”

Ron Shteinberg, incoming Senior Director of Product Delivery at Cashflows, says: “My time in the financial services industry has opened my eyes to the impact of payment services on business’ ability to operate efficiently, and maintain the cash flow that they need to survive and thrive. Cashflows has already demonstrated its ability to be agile in response to customer needs, to deliver products that make a difference. I’m looking forward to helping the business go even further in its commitment to delivering differentiated products and services.”

Gary Allinson, incoming Head of Product GTM for Marketplace, ISVs and PayFac, adds: “Change is underway in the payments industry, and I’m delighted to be joining a team at the forefront of it. Cashflows stands out as a business that offers unrivalled, modern and scalable technology, underpinned by a hands-on customer service and technical integration support. I’m excited to help take Cashflows’ product portfolio even further - watch this space!”

With ambitious growth plans, Cashflows will continue to invest in new experienced hires in the coming months, particularly across its technology, product and commercial teams.


For press and media enquiries please contact: marketing@cashflows.com