---
title: Intuitive solutions for simple payments
description: "Case study: Find out how Cashflows helped consumer lender, CASH4UNOW, with innovative payment solutions"
image: https://www.cashflows.com/hubfs/CASH4UNOW%20case%20study%20image%20full.jpg
---

[![blue_logo](https://www.cashflows.com/hs-fs/hubfs/Blog%20images/Blog%20Images%202021/blue_logo.png?width=143&height=26&name=blue_logo.png) ](https://www.cashflows.com)

- Products
  
    - [ Payment Processing ](https://www.cashflows.com/solutions/payment-processing)
      
      ![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)
      
      #### [Payment Processing](https://www.cashflows.com/solutions/payment-processing)
      
      Fast, secure, easy - card processing to support your business
      
      
      
      
      
      
      
      #### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement)
      
      
      
      #### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)
      
      
      
      #### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout)
      
      
      
      #### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure)
      
      
      
      #### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens)
    - [ In-Person Payments ](https://www.cashflows.com/solutions/point-of-sale)
      
      ![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)
      
      #### [In-Person Payments](https://www.cashflows.com/solutions/point-of-sale)
      
      All you need for taking card payments in person
      
      
      
      
      
      
      
      #### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)
      
      
      
      #### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)
      
      
      
      #### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)
      
      
      
      #### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine)
      
      
      
      #### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine)
      
      
      
      #### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine)
      
      
      
      #### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines)
    - [ Payment Gateway ](https://www.cashflows.com/solutions/online-payments)
      
      ![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### [Payment Gateway](https://www.cashflows.com/solutions/online-payments)
      
      Start taking payments online today
      
      
      
      
      
      
      
      #### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)
      
      
      
      #### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)
      
      
      
      #### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)
      
      
      
      #### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)
      
      
      
      #### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)
    - [ Fast Onboarding ](https://www.cashflows.com/solutions/fast-onboarding)
      
      ![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### [Fast Onboarding](https://www.cashflows.com/solutions/fast-onboarding)
      
      A game-changing tool that puts you in control of your customer applications
    - [ Omnichannel ](https://www.cashflows.com/solutions/omnichannel)
      
      ![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### [Omnichannel](https://www.cashflows.com/solutions/omnichannel)
      
      Take payments wherever your customers shop
    - [ Cashflows Advance ](https://www.cashflows.com/solutions/cashflows_advance)
      
      ![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)
      
      #### [Cashflows Advance](https://www.cashflows.com/solutions/cashflows_advance)
      
      Alternative business financing
    - [ Solutions for sectors ](https://www.cashflows.com/solutions/solutions-for-sectors)
      
      ![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### [Solutions for sectors](https://www.cashflows.com/solutions/solutions-for-sectors)
      
      Your industry supported with card payments
      
      
      
      
      
      
      
      #### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)
      
      
      
      #### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)
      
      
      
      #### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)
      
      
      
      #### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)
      
      
      
      #### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)
- [Partner with us ](https://www.cashflows.com/solutions/partnership-opportunities)
- [Shift ](https://www.cashflows.com/shift)
- About
- Resources
- Support
- [Developers ](https://developer.cashflows.com/)

[ Login ](https://www.cashflows.com/login)

[ Contact sales ](https://www.cashflows.com/contact)

****

- Products
  
    - [![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)
      
      #### Payment Processing
      
      Fast, secure, easy - card processing to support your business
      
      
      
      
      
      ](https://www.cashflows.com/case-studies/cash4unow#Payment-Processing)
    - [![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)
      
      #### In-Person Payments
      
      All you need for taking card payments in person
      
      
      
      
      
      ](https://www.cashflows.com/case-studies/cash4unow#In-Person-Payments)
    - [![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)
      
      #### Payment Gateway
      
      Start taking payments online today
      
      
      
      
      
      ](https://www.cashflows.com/case-studies/cash4unow#Payment-Gateway)
    - [![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)
      
      #### Fast Onboarding
      
      A game-changing tool that puts you in control of your customer applications
      
      
      
      
      
      ](https://www.cashflows.com/solutions/fast-onboarding)
    - [![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)
      
      #### Omnichannel
      
      Take payments wherever your customers shop
      
      
      
      
      
      ](https://www.cashflows.com/case-studies/cash4unow#Omnichannel)
    - [![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)
      
      #### Cashflows Advance
      
      Alternative business financing
      
      
      
      
      
      ](https://www.cashflows.com/solutions/cashflows_advance)
    - [![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)
      
      #### Solutions for sectors
      
      Your industry supported with card payments
      
      
      
      
      
      ](https://www.cashflows.com/case-studies/cash4unow#Solutions-for-sectors)
- Partner with us
- Shift
- About
- Resources
- Support
- [Developers ](https://developer.cashflows.com/)

[ Login ](https://www.cashflows.com/login)

[ Contact sales ](https://www.cashflows.com/contact)

 Back

[![payment-processing-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payment-processing-icon.svg)

#### Payment Processing

Fast, secure, easy - card processing to support your business

](https://www.cashflows.com/solutions/payment-processing)

##### Features

#### [Anytime Settlement Get access to your funds within hours](https://www.cashflows.com/solutions/anytime-settlement)

#### [Account Updater Automatically update lost or stolen card details](https://www.cashflows.com/solutions/account-updater)

#### [Direct Send Pay out to card in minutes](https://www.cashflows.com/solutions/instant-payout)

#### [3D Secure V2.2 Get ready for two-factor authentication](https://www.cashflows.com/solutions/3d-secure)

#### [Network Tokens Revolutionizing digital transactions](https://www.cashflows.com/solutions/network-tokens)

 Back

[![payments-in-person-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/payments-in-person-icon.svg)

#### In-Person Payments

All you need for taking card payments in person

](https://www.cashflows.com/solutions/point-of-sale)

##### Features

#### [SUNMI P3 Seamless, secure and speedy payments](https://www.cashflows.com/solutions/sunmi-p3)

#### [SUNMI P2 SE Smart POS with the power of Android](https://www.cashflows.com/solutions/sunmi-p2-se)

#### [SUNMI P3 Mix All-in-one POS solution for business](https://www.cashflows.com/solutions/sunmi-p3-mix)

#### [Countertop card machine Castles Vega Countertop specifications](https://www.cashflows.com/countertop-card-machine)

#### [Mobile card machine Castles Vega 3000 Mobile specifications](https://www.cashflows.com/mobile-card-payment-machine)

#### [Smart POS card machine Castles Saturn 1000 F2 specifications](https://www.cashflows.com/smart-pos-card-machine)

#### [Compare Card Machines Compare our latest card machines](https://www.cashflows.com/compare-card-machines)

 Back

[![online-payments-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/online-payments-icon.svg)

#### Payment Gateway

Start taking payments online today

](https://www.cashflows.com/solutions/online-payments)

##### Features

#### [Hosted Checkout Easy, secure and compliant payments for your website](https://www.cashflows.com/solutions/hosted-checkout)

#### [Virtual Terminal Phone payments made easy for your team](https://www.cashflows.com/solutions/virtual-terminal)

#### [Pay by Link Take card payment on invoices and emails](https://www.cashflows.com/solutions/pay-by-link)

#### [Cashflows Portal Access to your data and payment tools in real-time](https://www.cashflows.com/solutions/cashflows-portal)

#### [Click to Pay The revolutionary digital wallet](https://www.cashflows.com/solutions/click-to-pay)

 Back

[![CF NAV - Faster Customer Onboarding 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Faster%20Customer%20Onboarding%202024.svg)

#### Fast Onboarding

A game-changing tool that puts you in control of your customer applications

](https://www.cashflows.com/solutions/fast-onboarding)

 Back

[![omnichannel-icon](https://www.cashflows.com/hubfs/Solution%20Menu%20Imagery/omnichannel-icon.svg)

#### Omnichannel

Take payments wherever your customers shop

](https://www.cashflows.com/solutions/omnichannel)

##### Features

 Back

[![Cashflows Advance](https://www.cashflows.com/hubfs/Cashflows%20Advance.svg)

#### Cashflows Advance

Alternative business financing

](https://www.cashflows.com/solutions/cashflows_advance)

 Back

[![CF NAV - Solutions for Sectors 2024](https://www.cashflows.com/hubfs/Icons/CF%20NAV%20-%20Solutions%20for%20Sectors%202024.svg)

#### Solutions for sectors

Your industry supported with card payments

](https://www.cashflows.com/solutions/solutions-for-sectors)

##### Features

#### [Retailer payment systems Retail payment solutions to support your business.](https://www.cashflows.com/solutions/retail)

#### [Insurance payment processing Seamless payment processing for Insurance, Brokers and MGA's.](https://www.cashflows.com/solutions/insurance)

#### [Financial services payment solutions From recurring billing, to payout, we’re ready to support you.](https://www.cashflows.com/solutions/financial-services)

#### [Veterinary payment systems Payments you can trust to help your business grow.](https://www.cashflows.com/solutions/vets)

#### [Dental payment systems Seamless and secure systems for dental payments.](https://www.cashflows.com/dental-payment-systems-cashflows)

[![arow](https://www.cashflows.com/hubfs/Group%2021%20(3).svg)Explore our blog library](https://www.cashflows.com/case-studies)

[Case Study](https://www.cashflows.com/case-studies/tag/case-study)

# Intuitive solutions for simple payments

![Hot air balloon stock image; CASH4UNOW; consumer lending; payments; fintech; Cashflows](https://www.cashflows.com/hubfs/CASH4UNOW%20case%20study%20image%20full.jpg)

[By Cashflows Press Team, with Melanie Chapman, Operations Director, CASH4UNOW](https://www.cashflows.com/case-studies/author/cashflows-press-team-with-melanie-chapman-operations-manager-cash4unow)

###### Customer: CASH4UNOW Business: Consumer lending Customer since: 2018* Solution: Anytime Settlement Take-away: Customer focused

 

###### Introducing CASH4UNOW

You can’t always budget for what life is going to throw at you, especially during a pandemic. Through providing short-term, flexible payday lending to customers quickly and responsibly, CASH4UNOW helps their clients through emergency funding issues, making what can be an incredibly stressful situation a whole lot easier.

 

###### The challenge

Available working capital is key to being able to maximise the number of clients that can be approved for loans. CASH4UNOW needed an easy-to-use payments service that they could control and manage themselves, giving them the ability to have their payments settled as and when they needed, and providing the opportunity to maximise on busy lending periods, such as Christmas. Now, whenever customers need their service, CASH4UNOW can always be there to help them out.

 

###### Why Cashflows?

“A shared desire to help us increase our growth and to become progressively forward-facing. Both of our companies prioritise agility, ensuring that our partnership has been able to evolve, as we shift to becoming a much larger business. Innovative technology was also key, enabling us to better service our own customers, whilst still keeping our payments process simple.

 

##### "As our company grows, Anytime Settlement is key. We need to be able to know that we can access our capital, as soon as demand peaks.”

 

###### Our solution

- [Anytime Settlement](https://www.cashflows.com/solutions/anytime-settlement), enabling access to additional working capital to respond to market change and accept more customers
- [Account Updater](https://www.cashflows.com/solutions/account-updater), ensuring the automatic update of customer card details, reducing declines
- Dedicated account management team for unparalleled attention and support
- Comprehensive reporting, giving actionable insights to encourage growth

###### Our success

"As a loan supplier, we use more than one payments provider to reduce risk. Currently 60% of our business goes through Cashflows, demonstrating the trust we have in our partnership and the incredible service that they have provided us.

Whilst working with Cashflows our payments solutions have been continuously improved and adapted to support our growing business. Since beginning to use the Anytime Settlement option 12 months ago, we have been able to maximise on periods of increased lending, due to being able to boost our business with quick cash injections.

Their products are incredibly intuitive, meaning we save time on training and encounter fewer problems.”

 

#### ![75 cost savings](https://www.cashflows.com/hs-fs/hubfs/75%20cost%20savings.jpg?width=403&name=75%20cost%20savings.jpg)

 

 

*Went live in February 2021

## Related Stories

[![Empowering online businesses to thrive](https://www.cashflows.com/hubfs/AdobeStock_419269782.jpeg)

Case Study

## Empowering online businesses to thrive

Customer: Get Found Business: Web Development Customer since: 2023 Solution: Acquiring Take-away: ...

](https://www.cashflows.com/case-studies/empowering-online-businesses-to-thrive)

[![Delivering seamless boarding experiences](https://www.cashflows.com/hubfs/Acquired.com%20case%20study%20image.jpg)

Case Study

## Delivering seamless boarding experiences

](https://www.cashflows.com/case-studies/delivering-seamless-boarding-experiences)